When a city has an eye on the future it means growth never ends. Growth doesn't mean a bigger city, it means a better city; a city that proactively adapts to changes in commerce, transportation and population.
New Brunswick, NJ, is constantly evolving as a leading urban center. It is home to Rutgers University, the worldwide headquarters of Johnson & Johnson, five nationally-recognized hospitals, and four award-winning performing arts venues. The city is also renowned for its unrivaled choices of restaurants, taverns, and nightlife in its bustling city center.
Our new brand embraces the city’s diversity, vibrancy, arts and culture. Hints of connectivity, city streets, and modern architecture throughout the brand and website emulate a city that is working together and destined for success.
New Brunswick City Market chose to utilize ITO’s customized web solution, TownSight , which enables us to effectively integrate NBCM’s new brand platform into the framework of their new website. The system is not only maintainable and updateable by NBCM, it also keeps the organization on track with messaging and proof points to support the brand.