CES is a global consumer electronics and consumer technology tradeshow that takes place every January in Las Vegas, Nevada. In 2015, FUJIFILM USA decided to forgo their CES floor presence and opted to create a lobby/showroom, integrated with meeting rooms, on a higher level to entertain and meet with clientele and prospects.
Emphasis was shifted to graphics to transform the common area and hallways of 8 meeting rooms into a display and showroom for a myriad of FUJIFILM products. ITO designed over 100 linear feet of full-wall, mural graphics and created a museum-like entrance that transitioned into a showcase that highlighted the complete range of FUJIFILM products from "Capture to Output".
ITO has a long history of successful collaborations with FUJIFILM entities on a variety of projects.