Celebrating an Innovative Initiative

Main Street New Jersey - Trenton, NJ
Community Branding & Print Design

Main Street New Jersey provides select communities with assistance and training to revitalize historic downtowns, helping to improve the economy, appearance, and image of their central business districts.

New Jersey celebrated its 350th birthday in 2014. As part of the historic year-long celebration, Jef Buehler of MSNJ implemented an innovative NJ350 Pop-Up Store program – opening 16 temporary stores statewide, representing 200+ independent businesses and creating an economic impact across the state. The results were overwhelming. 89% of the empty retail spaces used as pop-up locations were rented by the end of 2014, and a total of 13 out of 14 participating communities have new leases and/or new programs as a result of this project.

ITO sponsored the program with inkind design services that included NJ350 storefront signage, in-store posters, t-shirts, mugs, wayfinder sidewalk stickers, shopping bags, and 14 community posters.

Learn more about the success of this innovative initiative:

• Forbes: New Jersey Celebrates 350 Years by Popping Up on Main Streets State Wide


  • 107 Main St.
  • Whitehouse Sta.
  • New Jersey
  • 08889