The architecture of South Orange’s historic train station undeniably anchors the Village Center on Sloan street and plays an important role in the community’s strong connection to NYC and overall character. Their new brand exudes a “transit token” design feel that bridges traditional city aesthetics with the new modern vibe of the village. The scalloped ring element pays homage to the 1000+ gas lamps that line S.O. streets, adding to the logo mark’s sense of place.
Our highly functional, rich content, fully responsive, TownSight website solution is custom designed for the new South Orange brand. Landing pages for local business niches enhance the promotion of local markets, helping district businesses compete with large malls and online proliferation.
The website’s ergonomics and functions change from smart phone to desktop with refined responsive programming and the entire site can be translated to multiple languages. All information for the site, from news & events to business profile pages and media libraries are updated in one central, easy-to-use, content management system.
"Working with ITO to develop a new brand for our district has been an absolute pleasure. They are creative, timely and true partners in helping reshape how the world views South Orange."
Chair, Board of Directors, SOVCA